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We didn't need another shopping holiday, but that's what it has become. So big is the hype that brick-and-mortar giants like Walmart, Target, and Best Buy have joined in the circus, along with many of Amazon's digital competitors, including eBay and Newegg. But the best part about not being an official part of Prime Day? You don't have to adhere to Prime Day's rules!

Amazon's sale has ended and many of these retailer's flash sales have expired, but many of the discounts remain. Below are our top picks. You can also find any remaining deals on our post-Prime Day page. If an item is no longer at its deal price or sold out, we cross it out. Deal prices sometimes return and items come back in stock faster than we can update, so it never hurts to check for yourself. Note: When you buy something using the retail links in our stories, we may earn a small affiliate commission.

Read more about how this works. Unlike a Zinus or AmazonBasics mattress, you won't sink too deep into The Allswell while you sleep because it's a hybrid.

It has a base of individually wrapped coils under its memory foam layers. This is as cheap as we've ever seen it.

Cameras & Camcorders

Still, it's rare to see the system on sale due to its popularity. This is not a massive deal, but you get a discounted game and a carrying bag or battery stand. GameStop below has a Switch bundle deal, as well.

If you want one, now is the time. This is as cheap as we see the latest iPad. Read our Best iPad guide to learn more. Some of them are especially great.

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This UN65NU model is mid-range, but still pretty good. This model comes with Roku built-in and picture quality is as good as you'd get in many TVs hundreds of dollars more expensive.

They're expensive, but they know how to suck. This handheld model gets minutes of suction on a charge and is made for cars, boats, and the far-flung corners of your home. It also has a gear loft, built-in side pockets, and plentiful ventilation. It's one of those tents that pops up instantly when you unfurl it, so there's "no assembly required.

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Google isn't about to let Amazon's big sale go unchallenged—not when smart speaker adoption is at stake. Google began discounting its best devices days before Prime Day began. Google answers common questions more capably, and its setup process is simpler and friendlier for any third-party devices you may want to add to your smart home.

Be sure to see our full post on all our favorite Google devices on sale , but here are some of the highlights. These deals are at Walmart and Google. If you buy two, you can sync them up for stereo sound. It's not technically made by Google, but the company collaborated with Lenovo, which may be why this gives the Echo Show a run for its money.

It brings the Google Assistant to your bedside and doesn't have a camera staring at you while you sleep, which is a nice bonus. It's basically like a Google Assistant speaker with a display—a small display. At its regular price, we didn't think it was the best deal around , but we like that it has no camera, and its 7-inch screen makes it small enough to put at your bedside. Read more about it.

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Some point-and-shoot cameras are also waterproof, meaning that they withstand usage in wet weather or can take photos underwater at depths of several feet. Instant film cameras Unlike most cameras available, these still use film to capture images, which pops out of the front of the camera for an instant photograph. Camcorders Perhaps still photography is not what interests you most. Resolution The two choices here are standard definition and high definition HD. To determine which one is best for you, it depends on how you plan to view the scenes you capture.

Best anti-Prime Day sales: Top deals from Best Buy, Walmart, Target, and more

Media format The options for recording to here are flash memory card, built-in flash memory and hard disk drive HDD. Built-in memory is usually limited in how much you can store at one time. Flash memory cards expand on the camcorder's built-in memory. HDD camcorders can record for longer periods but weigh the camcorder down.

Features For the best camcorders, you want to look for ones with lenses that feature high optical zoom, which is measured by "x. Image stabilization makes images appear sharper, even when the user has shaky hands or is bumped. Accessories Once you have decided what kind of photography you want to pursue, and have the equipment you need to achieve this, you likely still need a few accessories to tie everything together. Lenses Once you know what style of camera you want, you should know that many of them require the use of a lens to capture those moments you want to retain forever.

When deciding on a lens, brand is a major consideration as you want a lens that fits your camera or camcorder perfectly.

Cameras & Camcorders

Prime lenses are only available at a stationary distance, such as 50mm, meaning it has a range of 50mm from the center of the lens to its focus point. Zoom lenses have a range, such as mm, which means it can adjust between 35mm and 80mm to its focal point. The other key factor is maximum aperture or the amount of light the lens uses. The lower the number, the more light it can take in.

Tripods Tripods make it easy to capture steady photos and video, especially on uneven terrain. A typical tripod is made of metal, with rubber tips on the legs and stands between 5- and 6-feet tall when set up. Camera bags A bag is a way to keep all of your camera or camcorder essentials in one space and protect everything at the same time. Many bags are made of metal or hard plastic, with leather and canvas as other available options. Some have foam interiors for added protection for your equipment. Batteries and chargers Since being near an electrical outlet when using your camera or camcorder is not likely, a battery is necessary.

In fact, more than one is ideal. These hold a charge that allows your device to run for several hours. Having an additional battery allows you to pop a new one into your photo equipment when the existing one runs out of juice. Having an additional charger is a good idea, too, especially if you are shooting while on vacation or away from home. Memory cards These allow your camera and camcorder to hold more pictures and video. Some cameras, like camcorders, have built-in memory, but the number of photos they can hold is limited. Memory cards can add additional memory from 1GB to more than GB, depending on the camera.

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